How To Write An Inspired Creative Brief: 2nd edition, by Howard Ibach
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How To Write An Inspired Creative Brief: 2nd edition, by Howard Ibach
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A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.
How To Write An Inspired Creative Brief: 2nd edition, by Howard Ibach- Amazon Sales Rank: #163534 in Books
- Published on: 2015-06-09
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .31" w x 5.98" l, .45 pounds
- Binding: Paperback
- 146 pages
Where to Download How To Write An Inspired Creative Brief: 2nd edition, by Howard Ibach
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0 of 0 people found the following review helpful. Four Stars By Theodore M. Davis Good resource for students learning campaign strategy and how to apply their insights to drafting a creative brief.
0 of 0 people found the following review helpful. Five Stars By Mary 1
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